General Liability
What is General Liability insurance?
General liability insurance - sometimes called commercial general liability insurance - provides coverage for two key areas of damages: (1) damage to a client's property and (2) injuries caused on the client's property during a job. General liability insurance covers all lawsuits related to these two areas.

As the service vendor whose work causes such an accident, you are responsible for these damages and your general liability insurance covers them.
When is a General Liability policy needed?
The insurance services industry was established to advise commercial and personal insurance clients with honest and straightforward guidance. However, over the years, the insurance services sector has become a culvert that runs a mix of an overwhelmingly large number of products, each complex on its own.

As a result, commercial and personal insurance have become too difficult and confusing for the end-user to navigate and understand.

Ficke & Associates, Inc. was established to bring back the simplicity of the days gone by. We have maintained the ethics of honest advice combined with our staple services. As such, we have become the go-to commercial insurance agency for organizations that are interested in complete risk mitigation.

Our personal insurance agents are also making sure that each individual with unique requirements is adequately protected with the right product and coverage. We strive to continuously improve how insurance advisory services are provided, and we look forward to walking beyond the horizon hand in hand with you, our customers.
Key benefits of General Liability insurance
  • You get to protect your business assets from bankruptcy.
  • You get help for paying penalties stipulated in lawsuits related to on-site accidents.
  • You can secure big contracts with confidence because you can compensate clients for damages.
  • Your prospective clients trust you easily and give you work.
  • You can pursue a property lease for business expansion.
General Liability insurance coverage
The matter of insurance coverage in general liability insurance is complex, as this kind of policy is built around the specific needs of the policy buyer. If you manufacture equipment for disabled individuals, your general liability policy should provide product liability coverage to compensate for costs of possible lawsuits that your customers file after getting hurt by your equipment.

Therefore, you can only trust a general liability broker that demonstrates the will to develop a personalized policy for your business based on your industry, field of work, and any other important factors that make commercial general liability insurance important for your business practices.
What does General Liability insurance cover?
General Liability Insurance covers a number of primary insurance areas that virtually all types of businesses would require. As a whole, it covers all claims made by a third party for injury, harm or damage your business/brand/employees/property caused them in any number of ways discussed below.

While these injury claims may be for seemingly minor incidents, such as a visitor slipping on the floor of your business facility, they could each lead to payment demands of several thousand dollars, which is not something a small business can afford to pay frequently.
Typical areas of General Liability insurance coverage
Here is a short but comprehensive list of claims often included in general liability coverage offered by major insurance carriers in the country:
  • Costs of claims made against your business for damage to third-party property
  • Costs of claims made against your business for personal injury caused to a third party
  • Costs of claims for advertising injury
  • Costs related to legal services, such as attorney fees, to settle claims covered in your policy
  • Costs related to administration of claims covered in your policy
  • Costs related to courts in handling of claims covered in your policy
  • Costs and payments involved in judgments and settlements of claims covered in your policy
General Liability injury, harm and damage claims made by third parties
  • Reputation Harm Claims made by businesses whose reputation your advertisements allegedly harm usually by making their products/services look inferior
  • Advertising Injury Claims made by third parties who claim your advertisements used contents whose copyrights you do not own
  • Personal Injury Claims made by a person - or persons - who allegedly endure bodily harm on your property
  • Property Damage Claims made against your business for damaging the property of a third party
Claims that General Liability insurance does not cover
  • Costs involved in damage caused to your own property or inventory
  • Costs involved in personal injury claims your employees file against your business
  • Costs involved in automotive accidents business employees cause during work related traveling
  • Costs involved in deliberately unlawful or malicious activities
Choose the right General Liability coverage
The price of not having the right general liability coverage for your business is very high, since third-party general liability claims can cost you big time. Similarly, attorney fees can run into a hundreds of thousands for a moderately long trial.

Your defense against these problems is a general liability policy that covers the specific risks your business type is open to. You cannot go and purchase a general liability policy that uses vague terms so that the carrier can use the same policy for as many customers as possible.

Instead, you should get professional assistance from an insurance brokerage that holds your interests dear and lands you a liability coverage policy that comprehensively covers the risks for which your business is vulnerable.

To get more information about what your insurance policies should look like, contact one of our agents right now.